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Kate Spade NY Live Colorfully Fragrance Collection

Kate Spade New York’s Live Colorfully collection is for the woman who lights up every room she enters. We collaborated with Kate Spade NY product development team and translated this persona into a fine fragrance concept of Live Colorfully's packaging -- colored glass walls that create exciting color overlap under the light. We started with a conceptual 3D rendering, sourced the packaging components, structured the pricing to meet client's budget, and managed the project all the way to QC and production. This over $2 million dollar project marked the 20th anniversary of Kate Spade's brand successfully, which was marketed in Nordstorm stores across USA, as well as Japan and China distribution channels