Rokael has been the go-to make up artist for A-list celebrities like Beyoncé, Demi Lovate, the Kardashians, Ariana Grande and more. He came to us through a supplier referral because he needed help to finesse his beauty line logo design. Rokael inspired us with his mission to bring natural everyday make up to mass women. We collaborated closely with Rokael and created the final Rokael Beauty logo featuring all the elements that Rokael requested in his brief: faceted elephant, the number 8 which is incorporated in the trunk form, and feminine feel. During our development, we found more meaningful elements that made this logo even more complete for Rokael, such as constellation, cross (which connects with his religious beliefs), soft elegant eyes (his make up style) and the elephant ears that have dual representation as a woman blown up hair. Rokael launched The Sun, Moon and Starts (Eye Lashes) Collection with this logo on September 1, 2020.